Hospital Marketers and Planners

Strategic Market Intelligence

Many hospitals provide home health services but they may not be reaching the desired level of profitability or market share. With strategic planning under constant review, the board is probably asking some tough questions.

  • Are you retaining an appropriate level of the patient population following acute care?
  • Is your hospital maintaining the right level of patients compared to your local home health competition?
  • Where do you fit into the local market in-patient population?
  • Should you keep or divest your home health business?
  • Is my hospital optimizing the use of home care, given patients’ preference to return home after a hospital stay?
  • Does our discharge philosophy minimize the potential for ‘rapid’ re-admission (less than 72 hours after discharge) or re-admission within 30 days of discharge?
  • Is home health helping to maintain a connection to chronically ill individuals?

Answers to the Tough Strategic Questions

Healthcare Market Resources maintains a rich set of claims data, synthesized to help you answer the tough questions. (Learn why our data is more comprehensive and more accurate than other sources.) We understand that you need to know your business at the local level, so every report is tailored to the county level. With our reports, you can:

  • Assess your potential for sales growth in the home health market
  • Compare market share in the home health sector versus other hospital service lines and get detailed information on disease-specific segments
  • Calculate regional, state and national benchmarks of discharges to home health from hospitals and compare them with your results
  • Create a balanced scorecard of community standards of practice for home health agencies in your region

Don’t take our word for it. Read more about our reports so you can be prepared your next board presentation.

Tell me more about Home Health Reports | Hospice Reports

Solid Data for Solid Decision-Making

Based on extensive Medicare claims databases for all key operational, financial and clinical metrics nationwide, Healthcare Market Resources data is the best in the home health and hospice market. Learn why claims data is better than other data sources used in the industry. Click here.