Health MR

Marketing Data for Home Care and Hospice – Gives You the Data You Need to Support and Improve Your Marketing Efforts

Healthcare Market Resources, Inc. can provide your home care or hospice agency with the most comprehensive data in the industry to help your agency really know what is going on in your local market. Use your marketing resources more efficiently by knowing where the marketing opportunities REALLY are, we have a number of reports that can help.

Whether you are looking to find new referral sources, grow existing sources or looking to create a new program, our data can help you find the best opportunities. Get to the real answers regarding local market share. Find out what your competition is really doing. Below find just some of the data and information we can provide.

If you do not see what you are looking for here, please contact us at info@healthmr.com or call 215-657-7373. and we will let you know if we have that marketing data available.

Take a moment to read about home health and hospice market share in our newsletter archive.

Homecare Marketing Data	Hospice Marketing Data
See Reports	See Reports
Home Health Provider Name Market share Age Cohorts Gender Race Reasons for Medicare Total Discharges Discharge Disposition Hospital DRG & MDCs Diseases & Disorders Cases Home Health Discharges Community Discharges Facility Discharges Outlier Rate Severity Length of Stay Region, State & Top Performer Benchmarks	Hospital DRG & MDCs Diseases & Disorders Cases Death Length of Stay Deaths Hospice Cases (Medical Facility & Home) Region, State & Top Performer Benchmarks Hospice Provider Name Total Deaths Deaths by Primary Cause

Click on the description of any report to find out more or see a sample report:

Home Health Marketing & Competition Reports:

Medicare Hospital Discharges by DRG Report- This report reveals how many patients a hospital discharges to home health care, community (self care) or to a medical facility, and it also reports these discharges by Diagnosis Related Group (DRG). The report also presents the first-ever ‘best practices’ for nationwide hospital discharge practices, against which local market performance and individual hospital performance can be benchmarked. Description Sample

Referral Source/Discharge Disposition– This report details two different areas of interest—from where was the patient referred and where did they go upon discharge. The source of the referral information in the report can be very useful in understanding from where a competitor is getting business, while the discharge disposition information can be useful in determining levels of patient satisfaction (transfer to another agency), and other business opportunities (patients transferred to hospice and patients expired). Description Sample

Agency Demographics – This profile tracks patient market share by demographics, including ethnicity, gender, and age and by ‘reason for Medicare.’ Description Sample

Hospice Market Research Reports:

Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report- The report presents the first-ever ‘best practices’ for nationwide hospital discharge practices to hospice, against which local market performance and individual hospital performance can be benchmarked. Description Sample

Death by Primary Diagnosis- This report along with outside data can guide management in answering the question as to whether they should focus on growing the market or taking away market share. Description Sample

Medicare Hospital Discharge by DRG Report

Sample This report reveals how many patients a hospital discharges to home health care, community (self care) or to a medical facility, and it also reports these discharges by Diagnosis Related Group (DRG). You can use the report to value the referral potential of individual discharge planners, determine the market for specialty care programs, understand institutional and physician referral preferences for different patient populations based on their assigned clinical areas, and base your key account strategies on facts, not perceptions. The report also presents the first-ever ‘best practices’ for nationwide hospital discharge practices, against which local market performance and individual hospital performance can be benchmarked. Available separately for every acute care, rehabilitation, long-term acute care (LTAC) and psychiatric hospital in the United States, each report is customized for a single Medicare provider number. To optimize ease of use and convenience, only the most important DRGs are shown within the appropriate Major Diagnostic Code (MDC). The report also shows the hospital’s actual length of stay (LOS) for each key DRG and major diagnostic group along with the expected length of stay, based on the severity mix. One can quickly see if the hospital is challenged in orchestrating a timely discharge. Since LOS is also revealed for home health patients, it will be apparent if these patients are treated differently.

Agency Demographics

Sample This profile tracks patient market share by demographics, including ethnicity, gender, age and by ‘reason for Medicare.’ It may be helpful to obtain census information on the geography served and to compare the ethnic mix in the demographic data to that in the report with a view of identifying underserved populations. You can use the profile to spotlight patient categories by key demographics, such as gender and age, to determine how they link to resource level required. Younger patients and male patients, because of the likely presence of a caregiver, are less likely to need home health aide services.

Return to Home Health Market Data List

Referral Source/Discharge Disposition

Sample This report details two different areas of interest – from where was the patient referred and where did they go upon discharge. The source of the referral information in the report can be very useful in understanding from where a competitor is getting business, while the discharge disposition information can be useful in determining levels of patient satisfaction (transfer to another agency), and other business opportunities (patients transferred to hospice and patients expired). This information is self reported by the agency.

Return to Home Health Market Data List

Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report

Sample This report reveals how many patients die in a hospital or the hospital discharges to hospice or other settings and it also reports these activities by Diagnosis Related Group (DRG). With this information, you can value the referral potential of individual discharge planners, determine the market for specialty care programs, understand institutional and physician referral preferences for different patient populations based on their assigned clinical areas, and base your key account strategies on facts, not perceptions. In addition, it shows the length of stay for all patients who died in the facility. Since all patients who died have a stay of at least three days, it is possible to calculate the opportunity for inpatient hospice referrals. The report also presents the first-ever ‘best practices’ for nationwide hospital discharge practices to hospice, against which local market performance and individual hospital performance can be benchmarked. Available separately for every acute care, in the United States, each report is customized for a single Medicare provider number. To optimize ease of use and convenience, only the most important DRGs are shown within the appropriate Major Diagnostic Code (MDC).

Return to Hospice Market Research List.

Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report

Sample This report reveals how many patients die in a hospital or the hospital discharges to hospice or other settings and it also reports these activities by Diagnosis Related Group (DRG). With this information, you can value the referral potential of individual discharge planners, determine the market for specialty care programs, understand institutional and physician referral preferences for different patient populations based on their assigned clinical areas, and base your key account strategies on facts, not perceptions. In addition, it shows the length of stay for all patients who died in the facility. Since all patients who died have a stay of at least three days, it is possible to calculate the opportunity for inpatient hospice referrals. The report also presents the first-ever ‘best practices’ for nationwide hospital discharge practices to hospice, against which local market performance and individual hospital performance can be benchmarked. Available separately for every acute care, in the United States, each report is customized for a single Medicare provider number. To optimize ease of use and convenience, only the most important DRGs are shown within the appropriate Major Diagnostic Code (MDC).

Return to Hospice Market Research List.