Home Care and Hospice Market Research – Gives You the Data You Need to Analyze Your Market and Know Your Market Share

Healthcare Market Resources, Inc. can provide your home care or hospice agency with the most comprehensive data and statistics in the industry to help your agency really know what is going on in your local market. If you are doing market research, a market analysis or trying to understand your market share, we have a number of reports that can help.

More accurate and more comprehensive than data from other sources, our Medicare claims-based reports give you the clear picture you need for financial, planning, operations, sales and marketing decisions in the competitive home health and hospice arenas.

Here are just some of the data and information we can provide. If you do not see what you are looking for here, please contact us at info@healthmr.com or call 215-657-7373. and we will let you know if we have that benchmark data available.

Homecare Market Research

Hospice Market Research

See Reports See Reports
  • Market share
  • Age Cohorts
  • Gender
  • Race
  • Reasons for Medicare
  • Total Discharges
  • Home Health Providers
  • Discharges by Diagnosis Group
  • Referral Source (Category)
  • Discharge Disposition
  • Hospital
  • DRG & MDCs
  • Diseases & Disorders
  • Cases
  • Death Length of Stay
  • Deaths
  • Hospice Cases (Medical Facility & Home)
  • Region, State & Top Performer Benchmarks
  • Hospice Provider Name
  • Discharge per Episode Data
  • Episodes Per Quarter
  • Annual Episodes
  • Annual Discharges
  • Episodes per Discharge
  • Revenues (Quarterly & Annual)

Click on the description of any report to find out more or see a sample report:

Home Health Market Research Reports:

Agency Demographics – This profile tracks patient market share by demographics, including ethnicity, gender, and age and by ‘reason for Medicare.’ Description Sample

Primary Diagnoses – This profile portrays market position, based on discharges, within widely accepted primary diagnostic groups. It can be used to uncover marketing opportunities and clinical practice improvements by primary diagnoses. Description Sample

Referral Source/Discharge Disposition – This report details two different areas of interest—from where was the patient referred and where did they go upon discharge. The source of the referral information in the report can be very useful in understanding from where a competitor is getting business, while the discharge disposition information can be useful in determining levels of patient satisfaction (transfer to another agency), and other business opportunities (patients transferred to hospice and patients expired). Description Sample


Hospice Market Research Reports:

Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report – - The report presents the first-ever ‘best practices’ for nationwide hospital discharge practices to hospice, against which local market performance and individual hospital performance can be benchmarked. Description Sample

Market Share I Report- This report contains market share data for discharges and revenue by quarter. Knowing market share enables users to better target their marketing and set realistic growth goals. Description Sample

Agency Demographics

Sample This profile tracks patient market share by demographics, including ethnicity, gender, age and by ‘reason for Medicare.’ It may be helpful to obtain census information on the geography served and to compare the ethnic mix in the demographic data to that in the report with a view of identifying underserved populations. You can use the profile to spotlight patient categories by key demographics, such as gender and age, to determine how they link to resource level required. Younger patients and male patients, because of the likely presence of a caregiver, are less likely to need home health aide services.

Return to Home Health Market Data List

Primary Diagnosis

Sample This profile portrays market position, based on discharges, within widely accepted primary diagnostic groups. It can be used to uncover marketing opportunities and clinical practice improvements by primary diagnoses. A mix of within groups outside the norm can be the result of market targeting or poor coding practice. If an agency has clinical specialty programs, this should be reflected in the market share with an appropriate diagnosis grouping (related ICD-9 codes), if the program is carrying its marketing weight.

Return to Home Health Market Data List

Referral Source/Discharge Disposition

Sample This report details two different areas of interest – from where was the patient referred and where did they go upon discharge. The source of the referral information in the report can be very useful in understanding from where a competitor is getting business, while the discharge disposition information can be useful in determining levels of patient satisfaction (transfer to another agency), and other business opportunities (patients transferred to hospice and patients expired). This information is self reported by the agency.

Return to Home Health Market Data List

Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report

Sample This report reveals how many patients die in a hospital or the hospital discharges to hospice or other settings and it also reports these activities by Diagnosis Related Group (DRG). With this information, you can value the referral potential of individual discharge planners, determine the market for specialty care programs, understand institutional and physician referral preferences for different patient populations based on their assigned clinical areas, and base your key account strategies on facts, not perceptions. In addition, it shows the length of stay for all patients who died in the facility. Since all patients who died have a stay of at least three days, it is possible to calculate the opportunity for inpatient hospice referrals. The report also presents the first-ever ‘best practices’ for nationwide hospital discharge practices to hospice, against which local market performance and individual hospital performance can be benchmarked. Available separately for every acute care, in the United States, each report is customized for a single Medicare provider number. To optimize ease of use and convenience, only the most important DRGs are shown within the appropriate Major Diagnostic Code (MDC).

Return to Hospice Market Research List.

Hospice Market Share I Report

Sample This report contains market share data for discharges and revenue by quarter. Knowing market share enables users to better target their marketing and set realistic growth goals. Revenue per discharge, a key metric of patient profitability, is calculated with enhanced accuracy because we base the revenues on final claims data. A seasonality index provides additional insight into quarterly performance that is useful in forecasting demand or explaining changes in activity.

Return to Hospice Market Research List.