Account Development

Information for discovering opportunities

Are you looking for ways to increase your sales? Our reports identify key areas for growth, highlighting new accounts with the highest potential and accounts which are being under-served in the marketplace.

Account Development Reports

Identifying new sales opportunities depends upon a thorough and informed understanding of your marketplace. Healthcare Market Resources provides high-quality, customizable data in report formats that you can understand. Drilling down to state, county, and even institutional levels, our exclusive tools organize our comprehensive, in-depth information into the clear picture you need to identify accounts with high potential and high probability of success.

Home Health Management

  • Reveal opportunities with under-served accounts
  • Craft sales strategies for new accounts with high potential
  • Develop solutions to key accounts’ most pressing issues
  • Prioritize efforts on those accounts where you can further grow your foothold
  • Identify the specific individuals (by role or name) for each facility to whom you should direct sales efforts
Which reports are available?

Home Health Market Profile
Report Package:

  • Agency Market Share by Hospital
  • Hospital Readmission Report
  • Medicare Hospital Discharges by DRG Report
  • Medicare/Medicaid Enrollment Report

Hospice Management

  • Reveal opportunities with under-served accounts
  • Craft sales strategies for new accounts with high potential
  • Develop solutions to key accounts’ most pressing issues
  • Prioritize efforts on those accounts where you can further grow your foothold
  • Identify the specific individuals (by role or name) for each facility to whom you should direct sales efforts
Which reports are available?

Hospice Market Profile
Report Package:

  • Home Health Market for Hospices
  • Hospice Market Share by Hospital
  • Medicare Hospital Inpatient Deaths and Hospice Referrals by DRG Report
  • Medicare/Medicaid Enrollment Report

Skilled Nursing Facilities

  • Understand “pain points” of key referral sources—re-admission %, length-of-stay, or patient mortality
  • Craft a messaging approach to answer account’s key issues
  • Project the impact of healthcare reform on account future referral patterns
  • Prioritize efforts on those accounts where you can further grow your foothold
  • Identify the specific individuals (by role or name) for each facility to whom you should direct sales efforts
Which reports are available?

Skilled Nursing Facilities Market Profile Report Package:

  • Medicare Hospital Discharges to Nursing Homes
  • Medicare/Medicaid Enrollment Report
  • SNF Market Share by Hospital

Our customized, affordable reports serve many healthcare markets across several operational areas and provide critical financial, marketing, and operational information. The best way to see what our reports can do for you is to request the FREE sample reports. You will see exactly what kind of information is included and how it is presented.