Market Research Letter: July/August 2008
Providing insights for home care and hospice
July/August 2008
In This Issue
Metrics Matter: Using Non-Cancer Hospice Death Rates to Predict Hospice Penetration
Feature Article: Grow Your Home Health & Hospice Markets by Identifying Underserved Market Segments
As you look for new strategies to grow your home health or hospice business, have you considered targeting the underserved population segments in your service area? In this month’s feature, we provide a step-by-step way to identify underserved populations, plus some marketing tips to successfully reach these segments.
At Healthcare Market Resources, our objective is to help home health and hospice providers thrive in today’s competitive market. We do this by providing the vital information you need to find the opportunities and most effective strategies for business growth. Give me a call at 215-657-7373 or contact me at info@healthmr.com for information how we can help your company today.
Rich Chesney
President, Healthcare Market Resources, Inc.
Metrics Matter: Using Non-Cancer Hospice Death Rates to Predict Hospice Penetration
Is there opportunity for hospice market expansion in the area your agency serves? Knowing the percentage of local non-cancer hospice death rates can help you predict the answer to that question. In this month’s Metrics Matter, we look at the correlation between non-cancer hospice death rates and hospice penetration and what it means for market growth.
Read more.
Feature Article: Grow Your Home Health & Hospice Markets by Identifying Underserved Market Segments
As home health and hospice providers look to grow their overall markets, an effective yet often overlooked strategy is to focus marketing efforts on underserved population segments. In this article, we provide a step-by-step method to identify the underserved segments in a market, as well as examples of ways to attract more patients from these segments.
Read more.