Market Research Letter: September/October 2008
Providing insights for home care and hospice
September/October 2008
In This Issue
Metrics Matter: Is Home Health Utilization Growing in Your State?
Feature Article: Get a Bigger Share of Hospital Home Care Referrals
Medicare hospital referrals are a profitable income source for home health care providers. That’s why it’s important that providers know where they stand in their regional home care referral market. In this month’s feature, we provide a step-by-step calculation to help you determine your agency’s current market share of Medicare home care referrals for individual hospital accounts in your service area, plus the number of referrals you potentially could get.
At Healthcare Market Resources, it’s our goal to provide the information both home health and hospice providers need to find growth opportunities, as well as determine the best strategies for gaining market share. Give me a call at 215-657-7373 or contact me at info@healthmr.com to talk about how we can help your company succeed in today’s competitive market.
Rich Chesney
President, Healthcare Market Resources, Inc.
Metrics Matter: Is Home Health Utilization Growing in Your State?
Is your agency keeping pace with the home care growth rates in your geographical region? How much growth can you get resulting just from the home health utilization growth in your state? In this issue, you can learn about a metric that demonstrates the growth in Medicare Home Health Utilization at the state level between 2003 and 2006, as well as find your own state’s ranking.
Read more.
Feature Article: Get a Bigger Share of Hospital Home Care Referrals
What is your agency’s market share of the Medicare home care referrals from key hospitals servicing your geographic area? In this article, we detail a step-by-step process of how to calculate your agency’s current market share of Medicare home care referrals for individual hospital accounts in your service area, plus the potential number of referrals you could be getting. We also provide a free download to help you calculate your agency’s Medicare home care referral market share.
Read more.